"So the authenticity was off the roof."īecause efficiency, intensity and vigor are what the ZOA Warrior (as consumers of the brand are called) is all about. Bodynutrition’s overall energy drink category winner. They come in three flavors Peach Mango, Blackberry and Ginger, but you can also try their variety pack to see what’s your favorite. We wanted to present a representation of ZOA in our lives, naturally," Garcia says. By far the best tasting energy shot on the market, hands down. "We knew that for this spot we wanted to present something that was really authentic. The commercial is fast-moving without being hard to follow, intense in a realistic manner and hits all the points in an efficient and impactful manner. I believe that people will see the collective drive and joy that we have together and I hope that other groups of founders can get positive energy and motivation from our example." "All four of us feel so confident that we have accomplished this fundamental goal - that we four in partnership, friendship, family and common cause have brought a truly unique product to market for the first time. ![]() "Every frame of this spot was very carefully assembled with the goal of getting an essential message across to viewers," says Shulman. "There is a very inviting and open aspect to what we call the "ZOA Universe' and the "ZOA Energy Brand' so we wanted to make sure we were showing the dynamic nature, the true family and camaraderie and partnership that exists in "ZOA Energy World,' and invite them to come and join us."įrom there, the team focused closely on how their own relationships captured the spirit of teamwork and friendship - and could inspire others to follow. "We really wanted our audience to feel as they were clearly seeing an accurate depiction of our lives and wanted them to come and join us," Garcia says. There was no hype up or fakeouts, no inaccurate depiction of how the ZOA founders really use the drink to fuel their lives. And that is a real rawness and grit application to our commercial, to the point where what we are shooting is real life." ![]() "What I did feel was, and I can speak on behalf of our founders, that with this ZOA commercial for the Super Bowl, we had an opportunity to create something that was just a little different than what you typically see in Super Bowl commercials. "Super Bowl commercials are iconic, everyone brings their A-game and so many deliver and few miss," Johnson explains. Ironically, yet unsurprisingly, this is precisely the mentality that led to the team's debut Super Bowl spot.
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